With immune health on everyone's mind, demand for vitamins, minerals and supplements (VMS) has surged over the last 12 months. However, this sudden change in consumer behavior has left many VMS brands grappling with how they can better understand and meet consumers’ needs today—as well as what they can do to anticipate future trends in order to capitalize on the growth opportunity.
Many still believe that the only way to really understand their consumers is by talking to them—be that through focus groups or surveys. But by doing this they are missing out on so many insights that could support faster and better decision making across their business—from what products to innovate, distribution channels to prioritize and marketing messages to surface.
Join us for a live webinar and learn:
If you are leading the charge to put insights at the heart of decision-making, or simply want to get a sneak-peek into emerging VMS trends, then this session is not to be missed!
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